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Subject: Tried and True Product Presentation Tactics That Sell
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From:Michelle Waters Date: Subject: Tried and True Product Presentation Tactics That Sell |
Dear Online Product Seller,
"You never get a second chance to make a first impression." --Anonymous
When you're selling online, your photographs are making that first impression for you. It doesn't matter how great your product is or how well you can sell it in person. If visitors can't download your images, or tell what's in them, they'll be off to the next site in a flash.
When you look at your site, and compare it to your more successful competitors, you get a sinking feeling that your photographs are scaring people off.
Are you experiencing any of these common problems? Slow loading images, even when they are too small to see the product? Harsh shadows and light in your photos? Too much background clutter? All of these take the focus OFF your product.
We've got the answers to these problems, including:
Don't settle for less than spectacular photos, because you feel like you have to. There is no need to spend thousands of dollars hiring someone to take your photographs for you. (Unless you want to!) Presenting Your Products will show you how to capture your visitor's attention with great product photographs.
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This is the perfect resource to refer all my clients who really want to succeed in starting and maintaining a quality website that looks professional and trustworthy. Changes you from a person who looks like a "hobby" seller, to a person who looks like a true "professional" seller. Thanks for the fabulous product!" Jen Smith, FourLittleDucks.com |
But what if your product photos are already gorgeous and load as fast as lightening? Perhaps your shipping choices aren't so hot with your customers...
One of the most important processes in your business -- and the one in which you have the least control - is the process of getting your stuff to the customer.
The choices you make in packaging, which carrier you choose and how much you charge your customers can make the difference in whether or not your products arrive intact - and without breaking your bank account.
Shipping is the area in which many of my new clients struggle at first. In today's world, its seems there are a bazillion options and decisions t make, just to decide how to ship and how to charge.
I was at a loss to answer these questions for my clients. My best advice was to call their local USPS and UPS centers and ask for advice. But the advice offered tended to vary depending who the client talked to when they called - some company employees were more helpful than others.
Of course, it is often the best advice to ask someone who is in the field, doing the same thing you are, making the same decisions you are. So, I decided to ask a work at home mom what her advice is on how to decide which shipping options to use.
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I always thought shipping calculators were the best way to go, but I realize now whether or not that's best suited for a business really depends on the business, the products, and the type of customers you service. Thank you so much for giving those of us who didn't know any better, many choices and things to consider when shipping our products. I can't wait to dive into the other two parts of Presenting Your Products because I just know I'll learn many things that can only help my business succeed." Arika Lewis, Shacklefords, VA |
After reviewing your site and talking to some of your customers, you've realized that your product photographs are doing their job (Worth a thousand words!) and your shipping methods are outstanding. The question now is: Does your product invite your customers to buy from you...?
The label on your product is a very important element that provides the perfect spot for you to reinforce your company's brand and ensure that your customers have the information they need for proper use of your product.
Depending on the product, laws my require you to provide certain information. The nature of the product may require you to use a certain kind of label - waterproof, for example, in the case of a bath and body product.
Knowing what you must include on your label, how to use this bit of real estate to reinforce your product and company brand, and making sure the label lasts, is vitally important to product sellers. But this is an area where little knowledge is available in traditional areas, such as college business courses.
So, we found a product labeling expert with more than 10 years of experience in logo and product label design to answer your questions.
The majority of new work at home product sellers need help in photographing, shipping or labeling their products. Are you going to be one of the sellers who seeks help in repairing the problems, one one of the sellers who gives up and closes shop in a year or two?
If you plan to stick around, you need to find people that have the information you need -- and are willing to give it to you, without asking your firstborn in exchange...
During the four years I've provided hosted ecommerce solutions to work at home moms and small businesses, I've realized that 99 percent of my online product sellers have no formal (or otherwise) training in how to show their products to the greatest advantage - online or in the customer's hands.
After answering questions in some cases and simply telling clients that I don't know in others, I decided to take the bull by the horns and find product sellers who I know have it all together. Their onsite photographs show a product to its best advantage, the labels are inviting and informative and the seller uses the best shipping options for their situation to ensure that products arrive safely - without paying an arm and a leg.
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"Getting your products ready to sell is a huge deal and making sure the final product looks its best can be a daunting task. Presenting Your Products goes above and beyond! The detailed videos, resources and advice is absolutely great and let's not forget the great tips about shipping your products -- Superb. I just wish this awesome information was around when I needed it, it would have saved me tons of time and money." Wendy Wood, GetEcovers.com |
The Internet is full of information that can help you take better pictures, shipping your products more efficiently and product professional-quality product labels.
Unfortunately, the Internet is also full of people giving out incorrect information. Some people even charge hundreds of dollars so you can have the privilege of possession information or products that just don't work.
Then you have the people who just don't know any better. Maybe they're members of your favorite online forum or website. They're trying just as hard as you are to grow their businesses, but they're going about it the wrong way, and they're following the wrong people.
How do you make sure you're not making mistakes that could ruin your business?
I considered this dilemma as well when I started researching this product. I visited websites and put Google to work, to see what the "experts" were saying about product photography, shipping and labeling. After I finished, I realized I didn't really know more than I did when I started
And that's when I realized that the people I needed to talk to were right in my online backyard. I looked to successful work at home moms who I had known and respected for years, or had heard great things about for years and who had become experts in their field.
Roz is a photographer and partner of Screaming Light Studios in Las Cruces, New Mexico. She has more than 10 years experience in the photographic field of commercial product photography.
Her sense of style and flair for design are what sets her apart in this competitive field.
Roz started out small, photographing jewlery and beadwork for friends in a homemade light tent. Finding that she had a flair for commercial work, she has been asked to photograph for magazine covers, articles, advertisements, and modeling portfolios.
Brenda is owner of Flutterby Designs LLC, a woman-owned, Denver based company specializing in corporate apparel, promotional products, printing and fundraising programs.
She has been working in various manifestations of this industry for 12 years now, for big companies and small, with a business partner and now for the last four years as our own entity.
Brenda prides herself on working with small businesses and work at home businesses to project a professional image without the intimidation and expense of working with larger advertising agencies, or the impersonal treatment sometimes found in large on-line ordering sites. This involves lots of shipping.
Nola began her design company, Classic Creations Design, in 1995. She puts her background in art, marketing, and customer service to use in creating the perfect image for her small business clients.
Her goal is to help her clients focus and find a successful vision for their businesses through comprehensive and professional images.
I've watched work at home moms setup websites with dreams of earning a second income for their families or even just funding their knitting habit. Six months to a year later, many of these moms were disillusioned. Sales peaked after the site's novelty wore off for friends and family. Often, those moms closed up shop and learned to live without their second income -- or even found a "real" job.
I don't want that to happen to you.
In these interviews, transcripts, video tutorials, and study guides, we talk about:
When you purchase this product, you won't be getting the typical ebook with pages of information you have to wade through to find the nuggets of wisdom you can actually use. You'll receive three audio interviews in which you can listen to the experts themselves telling you their secrets. And in case you're like me -- you learn better when you read -- we have included a written transcript of each interview.
We're also including study guides to help you through the process of digesting and using the information as quickly and efficiently as possible.
In addition, we're including the following bonus materials:
No-Questions-Asked 30-Day Money-Back GuaranteeIf, within 30 days of purchase, you have implemented the techiniques in Presenting Your Products and have not seen an improvement in the way your products are presented, simply let us know and we'll refund the entire purchase price. That's it! That's all there is to it! No questions asked, just a quick and painless refund. |
Presenting Your Products will also help you avoid common mistakes, such as:
What have you got to lose, other than photographs that scare your customers away, shipping methods and make them mad and product labels that don't tell them anything?
I want to help you succeed in your business, so I'm offering you this product full of the information you need, for just $29.97>
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I understand this product includes:
$29.97 Click here to claim your instant access to Presenting Your Products |
I promise that this product will teach you how to increase your website's conversion rate with enticing product photos, increase customer satisfaction with the best shipping options for your business and maximize your business's branding opportunities with professional quality product labeling.
All the best,
Michelle Waters
P.S. Presenting Your Products contains information that could make the difference in whether or not your site visitors stick around long enough to make a purchase. This is information you can't afford NOT to use on your website.
P.P.S. Your satisfaction is 100 percent guaranteed. Just order today!
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Shannon Cherry, BeHeardSolutions.com |
"What a wonderful resource! Chock full of informative audio information, tutorials and guides. 
"This is amazing! 
"All I can say is WOW! As a public relations professional, I know that
image is everything.